Healthcare
Why do Doctors Prescribe the Same Drug Every Time?
Healthcare Team, Aki Kawamura You get facts from surveys, and to make use of those facts, you would need to find out the "whys" — the causal factors behind it. Reaching the "why" can be don...
Framework
How to Avoid Screw-up in Marketing Research
We believe many of you face challenges when doing marketing research. Moreover, you might be a little skeptical about the outcome or felt disappointed in the past survey results. The following videos will explain t...
Case Study
[Case Study] Loyal Users of iPhone Demystified ~From a Quantitative & Qualitative Combined Analysis
Apple’s iPhone is dominating the market in Japan. To explore what is underlying, we investigated the user profiles and reasons for continuous use through a survey online. The survey was conducted among gene...
Case Study
[Case Study] The product that gives Ice Cream Lovers the “bliss” --Insights from analysis based on Jobs Theory
The growing "ice cream" market Kunihiro Sato, Chief Data Scientist The ice cream market (ice cream and ice confectionery) will reach 515.1 billion yen in FY2019, with an increase of 34% in 10 years from 38...
Case Study
[Case Study] From “Trend Seekers” to “Frugals”: Six types of the Wealthy in Japan by Cluster Analysis
What comes into your mind when you hear the word "wealthy"? You may think of wealthy people as those who enjoy hobbies, traveling, or captivated in investments heavily. Although we sum up them into the ter...